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::MUSIC NEWS::
LE Newsletter -
November 5, 2009
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Entertainment Retail Giant HMV Canada Launches Into The
Digital World
Source: Universal Music Canada
(November 4, 2009) Toronto, ON – Canada’s largest bricks and
mortar music retailer,
hmv Canada
is
 thrilled
to be bringing their extensive knowledge and passion for music
into a new and exciting digital realm! With a continued focus
on expanding their business and reinventing their brand,
hmv is launching their new Canadian digital store,
hmvdigital.ca.
hmvdigital.ca will launch in ‘beta’ mode on November 4, 2009
when hmv invites its consumers to test the site, and provide hmv
with feedback. The site will use an advanced technology platform
to allow music lovers to find and enjoy the music they love, in
digital form.
hmvdigital.ca will offer a number of unique features including:
Millions of tracks, ALL available, in the MP3 format, free of
DRM (digital rights management), making hmvdigital.ca the only
major Canadian store that is 100% MP3
Unique “My Downloads” section that centrally stores music
purchased from hmvdigital.ca, thereby allowing consumers (who
may not be at home, or who may have lost their digital music) to
readily
access their previously purchased hmvdigital.ca music
User friendly music search capability
An online music preview player that automatically plays back 30+
second clips of any / all tracks and albums that have been
selected while browsing. This browsed music continues playing as
background music while customers shop the store
Compatibility with all digital music players
Store availability in both French and English
Store acceptance of Visa, MasterCard, Amex & PayPal
“We know that our loyal hmv customers love music in all forms,
and have a much higher predisposition to purchase music in both
physical and digital form,” says Humphrey Kadaner,
President of hmv Canada Inc. “It has always been our intention
to offer our customers a digital music alternative, in addition
to our current physical CD offer. However, we only wanted to do
so when we were confident that we had a very high quality, and
very credible hmv digital music store. We believe we now have
that to offer our customers, and are very much looking forward
to getting their feedback.”
“While we are excited about the beta launch of hmvdigital,ca,
this is just a start as we’re already working on new features
and enhancements in support of the official launch in the new
year” adds Mr. Kadaner.
As part of their launch plans, hmv will offer visitors a special
introductory offer that will give them up to 10 free tracks when
they make their initial purchase at hmvdigital.ca The buyer
would receive the equivalent of the purchased tracks in free
tracks (to maximum of ten) in the form of pin code emailed to
their registered address. Complete details are listed at
hmvdigital.ca for the consumer.
About hmv:
With over 80 years of music retailing history, 379 stores
worldwide and 131 in Canada and counting, hmv is the world's
premier entertainment retailer of music, DVD, videogames, books,
mp3 players and more. hmv focuses on providing an authoritative
range and depth of product selection that is superior to that of
its competitors, including hard-to-find items and a large number
of back catalogue titles.
Weblink:
www.hmvdigital.ca |
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::LANGFIELD
ENTERTAINMENT:: ENTERTAINMENT NEWS WITH A CANADIAN TWIST::
